Premium Programmatic CTV Pause Ads

CTV Pause Ads Are A Non-Interruptive Advertising Experience Designed To Maximize User Attention

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Ads That Perform

Pause Ads Drive Better Outcomes

50% High Attention Rates

In 2021, NBCUniversal ran a study that found that pause ads had a 50% higher attention rate than traditional video ads. The study also found that pause ads were more effective at driving brand awareness and consideration.

20% more effective at driving purchase intent

In 2022, Magna Global ran a study that found that pause ads were 20% more effective at driving purchase intent than traditional video ads. The study also found that pause ads were more effective at reaching a wider audience.

15% more effective at driving brand favorability

In 2023, Nielsen ran a study that found that pause ads were 15% more effective at driving brand favorability than traditional video ads. The study also found that pause ads were more effective at driving positive word-of-mouth.

66% of pause events exceed 60s in length

Longer pause durations help keeps brands top of mind. The longer your brand is on screen, the more memorable the ad experience. In fact, NBC found that longer pause durations created a 41% lift in ad memorability in adults 18-49.

Work With The Experts

Why OpenGlass?

For Advertisers

OpenGlass delivers access to premium pause ad supply programmatically, providing brands with the control, transparency and confidence for superior campaign performance.In the fragmented CTV landscape, OpenGlass stands out as your easy activation partner for managing campaigns across all major CTV environments. Our direct integration with leading DSPs and major exchanges simplifies campaign activation, measurement and delivery.

For Publishers

OpenGlass specializes in connecting premium pause ad supply to pause ad demand, ensuring that you can monetize your content effectively while offering a top-notch user experience to your audience.OpenGlass takes care of normalizing pause ad campaigns to suit various operating systems and their specific requirements. Even if you don't have pause ads ready, our expert teams can collaborate with you to create an SDK tailored to your needs.